A Legacy of Excellence
Sleeping Beauties Newborn Care Agency, LLC
At Sleeping Beauties Newborn Care Agency, our legacy is built on more than the care we provide. It’s reflected in the relationships we cultivate, the families we support, and the confidence we help parents develop throughout their newborn journey.
Specializing in professional newborn care, postpartum support, personalized routines, and expert sleep guidance, we create an experience that recognizes the unique needs of every baby and every family.
Because exceptional care isn’t simply what we provide.
It’s the experience we create and the difference we strive to make.
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As Featured In Philadelphia Magazine
From our first appearance in Philadelphia Magazine in 2025 to an expanded feature in 2026, each opportunity has marked another meaningful chapter in the Sleeping Beauties journey.
Our 2026 feature also includes an upcoming spotlight on Philadelphia Magazine's social media platforms, extending the opportunity to share our story with a broader audience.
As our agency continues to grow, our commitment remains unchanged: providing exceptional newborn care, personalized guidance, and meaningful support to the families we serve.
Our Magazine Features
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The Sleeping Beauties Experience
More Than Newborn Care. A Personalized Experience.
At Sleeping Beauties, we believe exceptional newborn care begins with understanding the individual baby and the family behind them.
No two babies feed, sleep, develop, or respond to routines in exactly the same way. That's why our approach goes beyond traditional newborn care to consider the complete picture.
We combine expert newborn care with individualized routines and schedules, feeding guidance, gentle sleep conditioning, and personalized sleep strategies designed to establish healthy sleep foundations.
By understanding how daytime feeding, naps, wake windows, and routines influence nighttime sleep, we help families establish consistency and work toward longer, more restful nights.
Our approach is personalized, comprehensive, and results-driven, with practical solutions designed around each family's needs.
Discover the Sleeping Beauties Experience
Our Specialized Services
Sleeping Beauties provides professional newborn care, personalized sleep guidance, and individualized family support throughout the early stages of parenthood.
Comprehensive Newborn Care & Postpartum Support
Specialized Newborn Support, Right at Home.
Our services include overnight newborn care, postpartum doula support, extended and 24-hour care, and specialized care for multiples.
Our experienced newborn care specialists and postpartum doulas provide professional, compassionate support tailored to each family’s needs. Through careful specialist selection, individualized care planning, and ongoing agency oversight, we strive to ensure families receive consistent, knowledgeable care throughout their newborn journey.
Personalized Routine & Schedule System
Creating Structure. Improving Sleep. Delivering Lasting Results.
Introduced in 2025, our Personalized Routine & Schedule System takes a comprehensive approach to understanding each baby’s individual needs. Rather than simply creating a bedtime schedule, we analyze the complete 24-hour picture, including feeding patterns and intake, wake windows, daytime naps, sleep associations, bedtime routines, and overnight sleep.
Through detailed assessments, care tracking, individualized calculations, gentle sleep conditioning, and ongoing adjustments, we help families establish consistency, address sleep challenges, and work toward longer, more restful nights.
Virtual Newborn Care & Sleep Guidance
Expert Support, Wherever You Are.
The Sleeping Beauties Experience extends beyond in-home care. Our virtual services provide families with the opportunity to work directly with Alana, receiving personalized newborn care expertise, individualized routines, and professional sleep guidance from the comfort of their own homes.
Through detailed assessments, care tracking, tailored recommendations, and ongoing support, Alana works closely with families to address feeding challenges, inconsistent routines, short naps, frequent nighttime wakings, and sleep development. For families seeking Alana’s personal expertise when in-home availability is limited, virtual care offers a convenient, cost-effective alternative.
Whether families are establishing a routine, addressing sleep challenges, or working toward longer nighttime stretches, they receive direct guidance and individualized adjustments as their baby's needs evolve.
A Note From Our Founder
When I founded Sleeping Beauties, my vision was to create something beyond traditional newborn care.
I wanted families to experience the reassurance of having knowledgeable, compassionate professionals who understand that caring for a newborn means supporting the entire family. Throughout my years of caring for hundreds of newborns, one thing has remained constant: every baby is unique, and every family deserves an approach that reflects their individual needs.
And if there's one thing families quickly learn about me, it's that I take routines, schedules, and sleep very seriously!
There's a reason I've been called The Baby Whisperer. I genuinely enjoy understanding what works for each baby, from feeding patterns and wake windows to the smallest adjustments that can make a meaningful difference. I'm naturally analytical and results-oriented. I pay attention to the details, study patterns, evaluate what is and isn't working, and make thoughtful adjustments until we find an approach that works for that individual baby.
One thing I always remind parents is that a great night's sleep doesn't begin at bedtime. It begins with what happens throughout the day. That's why my approach to sleep considers the entire 24-hour picture. Feeding, naps, wake windows, routines, and sleep associations all work together. Helping families understand their babies, establish consistency, and enjoy longer, more restful nights has become one of the most rewarding parts of my journey.
To every family who has welcomed Sleeping Beauties into their home, thank you.
Your trust means more than you know. Allowing us to care for your newborn during such a personal and meaningful time is a privilege I never take lightly. Every family we've supported has become part of the Sleeping Beauties story. Your experiences, your milestones, and the relationships we've built continue to inspire me.
As our agency grows, my commitment remains the same: to provide exceptional care, meaningful guidance, and an experience that families will remember long after our time together has ended.
What Families Are Saying
The experiences of the families we support reflect the value of personalized care, expert guidance, and individualized routines.
Your Sleeping Beauties Experience Begins Here
Every family's journey is different. The care they receive should reflect that.
Whether you're preparing to welcome your newborn, seeking professional overnight support, or looking for personalized guidance with your baby's routine and sleep, Sleeping Beauties is here to help.
Experience the expertise. Experience the compassion. Experience Sleeping Beauties.